Companies rely on organic traffic to increase online visibility and when it works, they enjoy the rewards of SEO as a low-cost strategy.
There are a number of skills you need to succeed in the area of SEO.
Keyword research – Understanding how to find and use the right keywords through keyword research can help your content rank higher on search engines and social media, drive targeted and high intent traffic, and increase conversions.
Link building strategy – Knowing how to use internal and external links to build authority and show your depth of knowledge can help content to rank higher and build brand awareness.
Content optimization – Understand how to create relevant and informative content that your audience wants and needs by developing content pillars. You should also update and optmize content to ensure new content gets attention and top-performing content keeps bringing in traffic.
Data analysis – SEO relies on data. This means that you need to be able to analyze data to get insights into customer behavior and understand the reasons behind increases or drops in site traffic or conversions related to SEO.
Content marketing or copywriting – Being able to write good copy is a real bonus as an SEO specialist. Luckily there are now lots of AI tools you can use for copywriting to generate ideas, create outlines, provide recommendations for optimization or proofread.
Technical SEO – Get to grips with the technical aspects of SEO to improve a website’s visibility and performance. Elements to consider are page speed, structured data, broken links and mobile optimization.
As well as these hard, or technical skills, you also need to consider your ‘soft skills’, such as critical thinking, communication, and teamwork. Here’s a great search marketing interview preparation toolkit to help you get ready for an interview and set you up for success.